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    <loc>https://www.simonjankelson.com/blog</loc>
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  <url>
    <loc>https://www.simonjankelson.com/blog/what-would-nature-do</loc>
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    <lastmod>2022-02-04</lastmod>
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      <image:title>Blog - What would nature do? - Make it stand out</image:title>
      <image:caption>Is now the time to consider moving from a human-centric to an ecosystem-centric framework? This short article is inspired by new mindsets and approaches to design that I see emerging concurrently in the mainstream all around the globe. Further I touch on a hypothesis that there is a correlation between an evolution in human consciousness, design mindsets, and the transformation that is beginning to take place in our economy towards a zero carbon economy.</image:caption>
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  <url>
    <loc>https://www.simonjankelson.com/contact</loc>
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    <lastmod>2024-02-08</lastmod>
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  <url>
    <loc>https://www.simonjankelson.com/about</loc>
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    <lastmod>2024-04-22</lastmod>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.simonjankelson.com/work</loc>
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    <lastmod>2026-03-13</lastmod>
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  <url>
    <loc>https://www.simonjankelson.com/work/project-one-f5w4d-e7fdb</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-02</lastmod>
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  <url>
    <loc>https://www.simonjankelson.com/work/the-waking-heart-installation</loc>
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    <lastmod>2022-02-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616fb57ffc88dc68c4bcf3a5/04e3c72c-8bc7-4d27-ba53-c92272032d56/waking_hero7.jpg</image:loc>
      <image:title>Work - An immersive storytelling experience</image:title>
      <image:caption>On display in the front window of Paddington’s Berkelouw Books, the Waking Heart machine creates Heartworks, or visual representations of the emotions of people with which the machine interacts.</image:caption>
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      <image:title>Work - An immersive storytelling experience</image:title>
      <image:caption>Users record their sound and movement and answer a series of questions via the Phillipa Finch website or iPhone application. The information is sent to the Waking Heart machine, where it is processed and printed on a large continuous paper roll, streamed live on The Waking Heart website.</image:caption>
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      <image:title>Work - An immersive storytelling experience</image:title>
      <image:caption>Design trio Based On Birds</image:caption>
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      <image:title>Work - An immersive storytelling experience</image:title>
      <image:caption>“In creating a public platform for the sharing of emotion, The Waking Heart Machine connects people with the simple ideals of the Phillipa Finch story: an appreciation of life’s ups and downs, and an awareness of our fellow human,” said Based on Birds creative director David Kaldor.</image:caption>
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      <image:title>Work - An immersive storytelling experience</image:title>
      <image:caption>Heartworks are physical manifestations of users’ emotions and present an ever-changing visual story of a collective state of being.</image:caption>
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      <image:title>Work - An immersive storytelling experience</image:title>
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      <image:title>Work - An immersive storytelling experience</image:title>
      <image:caption>On display in Tedx talks around Australia</image:caption>
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  <url>
    <loc>https://www.simonjankelson.com/work/a-sound-life-digital-transformation</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:title>Work - Scaling the impact of a charity - Research.</image:title>
      <image:caption>Mapped the current end-to-end AS IS volunteer experience: Organised our ASL programs team to undertake a series of one on one interview surveys with a broad sample of volunteers. Choosing extreme users, from our biggest volunteer fans, to those volunteers who left the organisation was important to building insights about the volunteer customer journey.</image:caption>
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    <image:image>
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      <image:title>Work - Scaling the impact of a charity - Synthesis.</image:title>
      <image:caption>I led a journey mapping workshop with the ASL team to map the AS IS volunteer journey, including their emotional pain points. Some of the identified customer pain points and insights included: 1) loss of interest because of long on boarding wait times - volunteers had to wait up to 4 months from registering their interest to become a volunteer to then attending an information session. 2) confusing onboarding instructions - due to poor instructions, volunteers consistently failed to do all of their checks (police check, working with children checks etc). 3) frustrating program placement processes - volunteers going back and forth over email, coordinating with a program administrator. 4) volunteers found unique value through moments of personal interaction with A Sound Life staff, including information sessions and trainings. Several ‘moments that matter’ were selected within the volunteer journey to be redesigned based on the influence that the moment had on the customer experience and where there was greatest opportunity for improvement. ‘How might we’ statements were created for these selected moments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/616fb57ffc88dc68c4bcf3a5/1643950573027-1SQ8ZBOQ89H9QV2XTTR4/GettyImages-1218511323.jpg</image:loc>
      <image:title>Work - Scaling the impact of a charity - Make.</image:title>
      <image:caption>I facilitated two staff ideation workshops to address the ‘how might we’ statement for the selected ‘moments that matter’. Some of the most voted upon ideas from the ideation session included: 1) To address long wait times whilest utilising the potential for unique value that personal interaction between staff and volunteers provided, the idea was to hold more regular and online zoom based information sessions as opposed to less regular in person information sessions; 2) To address confusing onboarding instructions, to provide pre recorded onboarding informational videos with clear instructions on how to complete needed checks; and 3) to address frustrating volunteer program placement process - a digital volunteer app and website that would enable volunteers to roster themselves after their trainings at their own convenience online as opposed to back and forth email coordination. I prototyped the best ideas using storyboarding and later used proof of concept testing to test the new prototypes with volunteers and internal staff.</image:caption>
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      <image:title>Work - Scaling the impact of a charity - Service Blueprint.</image:title>
      <image:caption>The final prototypes were brought to life in a service blueprint which mapped the the ideal TO BE volunteer journey as well as the ASL team’s actions and the CRM’s jobs to be done.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/616fb57ffc88dc68c4bcf3a5/1635760158787-T1SN2MRVHODUA9UZLPDS/build.png</image:loc>
      <image:title>Work - Scaling the impact of a charity - Blueprint Operationalised:</image:title>
      <image:caption>I then became the custodian of the blueprint. I put on my hat as a Digital Producer, created a project plan and in collaboration with several external contractors including video producers, web developers managed the implementation of the Blueprint. This included scripting and shooting ASL trainings, creating new online information session workshops and more. I setup all the digital infrastructure that sat underneath the blueprint including a new LMS, calendar system and transitioned the organisation from Salesforce as a new more suited volunteer management system. I ensured all the pieces talked to eachother and that the volunteer and staff experience was bug free. I continued to operationlise the Blueprint by creating a company operation manual which has enabled the staff delivery teams to clearly understand their duties and role descriptions. Further I have led staff training around delivering the updated service.</image:caption>
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  </url>
  <url>
    <loc>https://www.simonjankelson.com/work/sound-mentoring</loc>
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    <lastmod>2022-02-04</lastmod>
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  <url>
    <loc>https://www.simonjankelson.com/work/measuring-social-inclusion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-04</lastmod>
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      <image:title>Work - Reframing social inclusion</image:title>
      <image:caption>Persona brainstorming</image:caption>
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      <image:title>Work - Reframing social inclusion</image:title>
      <image:caption>Empathy Map Brainstorming</image:caption>
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      <image:title>Work - Reframing social inclusion</image:title>
      <image:caption>Final Persona</image:caption>
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      <image:title>Work - Reframing social inclusion</image:title>
      <image:caption>Journey map</image:caption>
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      <image:title>Work - Reframing social inclusion</image:title>
      <image:caption>Spider charts</image:caption>
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    <loc>https://www.simonjankelson.com/work/the-human-sound-project</loc>
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    <lastmod>2022-02-04</lastmod>
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      <image:title>Work - Connecting us through the universal language of music</image:title>
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      <image:title>Work - Connecting us through the universal language of music</image:title>
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      <image:title>Work - Connecting us through the universal language of music</image:title>
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      <image:title>Work - Connecting us through the universal language of music</image:title>
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      <image:title>Work - Connecting us through the universal language of music</image:title>
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      <image:title>Work - Connecting us through the universal language of music</image:title>
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      <image:title>Work - Connecting us through the universal language of music</image:title>
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      <image:title>Work - Connecting us through the universal language of music</image:title>
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      <image:title>Work - Connecting us through the universal language of music</image:title>
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